According to American magazine BusinessWeek, Nokia places sixth on this year’s list of the world’s most valuable brands. The value of Nokia’s brand is estimated to be 29.4 billion dollars, down slightly from last year.
The results are based on an analysis of how much the brand name drives the products’ sales.
The top five positions in the study, conducted by brand analysis company Interbrand, were captured by Coca-Cola, Microsoft, IBM, General Electric, and Intel. The Coca-Cola brand is estimated to be worth 70.5 billion dollars.
A total of 62 brands among the top one hundred belonged to American companies. In addition to Nokia, Mercedes is the only non-U.S. brand in the top ten.
Nokia’s Swedish competitor Ericsson placed 80th on the list. However, Sweden’s most valuable brand at the moment is IKEA, which made the 43rd spot.

more to come soon…